The Challenge
The W Hotel Seminyak already had a cold plunge in its main AWAY Spa, but the original system (installed when the hotel opened) could only reach 16 °C.
Guest demand for a true ice bath experience (6–8 °C) was growing fast, especially from international guests and influencers visiting during high season. Replacing the built-in system would have required major construction work and spa closure – not an option for a 5-star property.
The Solution
We partnered with the W Seminyak spa team to create a dedicated pop-up ice bath zone within the existing spa footprint.
- One large custom teak ice bath capable of maintaining a constant 6 °C
- High-capacity commercial chiller and filtration system
- Bespoke wide teak steps with handrails built on-site for safe, elegant access suitable for all guests (including those in robes or with limited mobility)
- Positioned as a premium add-on experience alongside existing treatments
The entire installation was completed without any disruption to regular spa operations.
Timeline
- Early 2023 – W Seminyak contacted us about guest demand for colder water
- Mid 2023 – Design approval and on-site installation completed
- Operational since 2023 and running daily
Results & Client Feedback
- Consistently held at 6 °C
- Averages over 50 plunges per day during peak periods
- Extremely popular with guests – now one of the most requested recovery experiences at the spa
- Frequently featured in guest Instagram stories and influencer posts
Case Study Showcase
- W Seminyak AWAY Spa pop-up ice bath zone
- Custom wide teak steps with handrails for easy access
- Close-up of the 6 °C crystal-clear water
- Guests using the ice bath alongside regular spa treatments
- Night-time shot with spa lighting